GatgoounKorean beauty brands you can actually buy in the US
Published Oct 13, 2026 · Updated Oct 14, 2026 · Gatgooun
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Many of the launches we cover are sold only in Korea at first, which is frustrating if you live in the US. The good news is that every brand in our fall list already sells at least one product on Amazon US. Below is one product per brand, picked because it is from the same line or the same family as the new launch.
We opened each Amazon page ourselves on October 13, 2026, and noted who the seller is. We don't list prices, since they change often; you'll see the current price on Amazon.
Before you shop
Two things to keep in mind. First, an older or US version is not always the same as the new Korean launch. Where we know the formulas differ, or where the listing doesn't say, we say so below. Second, seller names matter on Amazon.
Each listing's seller line, as shown on the date we checked, is noted per product; a seller name alone doesn't confirm who runs the account. Each product name links to the brand's new launch on Gatgooun, and the shopping buttons are in the shop section further down.
Skincare
Sulwhasoo: First Care Activating Serum VI. Sulwhasoo's first-step serum, used right after cleansing. The US listing is the 60 ml bottle, sold by Amazon.com under the Sulwhasoo store. Its formula features ginseng and a blend of Korean herb extracts. The new Korean launch from Sulwhasoo is the renewed Okyong Pack, a peel-off mask; we could not find the renewed mask on Amazon US yet.
Su:m37°: Secret Essence. The fermented essence that Su:m37° just renewed in Korea as a fifth-generation formula. The US listing is a 30 ml bottle sold by LG Beauty Official. The listing doesn't say which generation it is, so it may not match the new Korean version.
Hanyul: Artemisia Soothing Gel Cream. A 55 ml gel cream from Hanyul's Artemisia (mugwort) family, sold by HANYUL Official. It is not the new Artemisia-Panthenol line, but it shares the mugwort base the brand is known for.
SKIN1004: Madagascar Centella Ampoule. The 100 ml ampoule at the center of SKIN1004's Centella line, sold by SKIN1004 NA. The new TECA hydrogel masks belong to the same line.
LANEIGE: Lip Sleeping Mask. A leave-on lip mask you wear overnight, in a 20 g jar, sold by Amazon.com under the LANEIGE store. LANEIGE's new launch is the limited MATIN KIM collection; the brand's Amazon store lists a Matin Kim section, but we did not confirm the lip tint there, so it's not on this list.
Makeup
CLIO: Pro Eye Palette Air. A 12-shade eyeshadow palette in matte, matte-pearl and shimmer finishes, listed as sold by CLUBCLIO when we checked. The fall Pungnyeon Dabang edition in Korea includes limited versions of this palette.
peripera: Ink Mood Glowy Tint. peripera's glossy lip tint, also sold by CLUBCLIO. The peripera x CU collection in Korea dresses up the brand's tints in snack-style packaging; the US listing is the regular version.
HERA: Sensual Nude Gloss. A sheer, glossy lip gloss in MLBB shades, sold by AMOREPACIFIC Official. HERA's new launch in Korea is the Reflection Skin Glow Powder, which we have not found on Amazon US.
Espoir: Be Glow Shading Stick. A creamy contour stick sold by ESPOIR OFFICIAL. It's the brand's existing stick, a close relative of the new Fake Shadow Contour Stick, which is still Korea-only as far as we can tell.
How we picked
We started from the brands in our fall 2026 launch roundup and searched Amazon US for each one. We kept a product only if its Amazon page was live and in stock when we checked, the listing showed the brand's store byline, and it was not a sunscreen. We left out anything sold mainly with medical-style language. Product descriptions here come from the brand's own listing: format, size and named ingredients, not results.
Brand names belong to their owners. Nothing here is skincare or medical advice; check the full ingredient list and patch test if your skin is sensitive.
