New Korean makeup launches this fall

Published Oct 14, 2026 · Gatgooun

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Fall is a busy season for Korean makeup. Brands refresh their lip tints with autumn shades, team up with fashion labels and snack brands, and push seasonal pop-ups in Seoul. Here are five makeup launches from September and October 2026 that we think are worth knowing about.

Most of them are sold only in Korea for now, so at the end we list Korean lip and eye products that you can already buy on Amazon US. Launch details come from official brand press releases or Korean news reports, linked on each product page.

HERA Reflection Skin Glow Powder

HERA added a loose powder to its Reflection line in Korea in September. It is meant to blur the look of skin texture while keeping the glow of the Reflection Skin Glow Foundation, instead of making everything matte, and HERA suggests using the two together to help makeup last. On September 28 the brand started a campaign called "Still Glowing" with its global ambassador Felix. In Korea the powder is sold at HERA counters, Amore Mall and HERA's Naver store. More on the glow powder.

Espoir Fake Shadow Contour Stick

Espoir's new mini contour stick is built around what it calls soft contour: a light shadow you blend with your fingers, with no brush or sponge. The balm mixes low-viscosity oils with powder so it glides on and blends out without a hard edge. There are six shades. Five are contour colors sorted by undertone, from 1 Toasty Almond, a neutral grey, to 5 Nutty Mocha, a deep brown, and the sixth is a luminizer. Korean outlet Insight reported the launch on September 22. More on the contour stick.

CLIO Pungnyeon Dabang Edition

CLIO's fall edition is themed on a retro Korean tea house; the name means something like "harvest tea house." The Crystal Glam Tint gets five new shades named after autumn food: Honey Jujube, Soft Persimmon, Fig, Chestnut and Acorn. The Pro Eye Palette Air comes in three shades with limited packaging, including a new one called Bampuccino. If you're in Seoul, CLIO runs a Pungnyeon Dabang pop-up at Seoul Forest from September 22 to October 27. More on the CLIO edition.

LANEIGE x MATIN KIM Collection

LANEIGE teamed up with the Seoul fashion label MATIN KIM on a limited collection called "YOUR SKIN'S DRESS CODE." It started rolling out globally on September 1 in limited quantities and reached Korea in October, first at Olive Young.

The makeup pick is the JuicePop Box Lip Tint Mono Tune, a tint that reacts to the pH of your lips, so the color comes out a little different on everyone. The collection also includes merch: a convertible duffel bag, a pouch and a chain strap for the tint. More on the collab.

peripera x CU Collection

peripera and the Korean convenience-store chain CU launched a 10-piece collection on October 1 themed on convenience-store snacks and fall desserts. The Mood Glowy Tint comes in pudding-style packaging in four shades, the Ink Glasting Lip Gloss is yogurt-themed, and the Speedy Skinny Brow is dressed up as a potato stick. CU even sells a strawberry pudding inspired by the tint. More on the CU collection.

Korean makeup you can buy in the US now

None of the five launches above had a US Amazon listing when we checked. These products from the same brands, and a few other Korean favorites, are on Amazon US today; each pick notes the seller its listing showed. We opened every listing on October 13 or 14, 2026.

For lips, rom&nd has two signature tints: the glossy Juicy Lasting Tint in 23 Nucadamia, a nude red-brown, and the Glasting Water Tint in 14 Mauve Moon, which goes on shiny and sets into a stain. peripera's Ink the Velvet is a mousse-textured velvet tint that also works on cheeks.

ETUDE's Fixing Tint has a soft matte finish that ETUDE calls hydro-matte. LANEIGE's Lip Glowy Balm is a sheer tinted balm. From the brands above, HERA's Sensual Nude Gloss, Espoir's Be Glow Shading Stick and CLIO's Pro Eye Palette Air are also on Amazon US.

For eyes, rom&nd's Better Than Palette in 00 Light & Glitter Garden is an all-shimmer, ten-shade palette that you tap on with a fingertip. All the products are in the shop section below. As always, we don't list prices, and color can look different on screen than in real life, so check the shade photos on each listing before you buy.