GatgoounWhat Korea actually buys: 3 Olive Young Awards winners you can get on Amazon US
Published Oct 23, 2026 · Gatgooun
Written with AI assistance and reviewed by the Gatgooun editor.
This article contains affiliate links. As an Amazon Associate I earn from qualifying purchases.
Every winter, CJ Olive Young, the Korean health and beauty store chain, announces its Olive Young Awards. Olive Young says it picks the winners by analyzing a year of customer purchase data together with the latest trends in each category. If you've ever wondered what people in Korea actually put in their baskets, it is a useful public signal.
We looked for winners on Amazon US whose listings showed a seller under the brand's name, and kept three: a toner, a serum and a cream. For each one, the award comes from the brand's own page or its parent company's newsroom, not from fan lists. We checked every Amazon listing and brand page on October 22, 2026. We don't list prices and we don't promise results.
Quick picks
- Want a light, watery toner to start with → ROUND LAB 1025 Dokdo Toner (200 ml)Amazon ↗Affiliate
link - Want a thin serum for the step after toner → Torriden DIVE-IN Low Molecular Hyaluronic Acid Serum (50 ml)Amazon ↗Affiliate
link - Want a cream to finish your routine → AESTURA ATOBARRIER365 Cream (80 ml)Amazon ↗Affiliate
link
As an Amazon Associate I earn from qualifying purchases.
How the Olive Young Awards are picked
For the 2025 awards, announced on November 28, 2025, Olive Young says it analyzed about 180 million purchase records from July 1, 2024 to June 30, 2025. The result was 166 K-beauty and wellness products across 40 categories. New categories that year included self beauty, hand care and lifestyle, plus three global categories called Best Performer, Rising and Rookie.
Olive Young's announcement doesn't print the full list of winners. It sends shoppers to the award pages of its Korean online store, which we couldn't open when we checked. So we name a product here only when its brand, or the brand's parent company, states the award on an official page. Lists on blogs and resale sites didn't count.
Keep in mind what the awards measure: what sold well at Olive Young. They don't test how a product works on your skin, and neither do we.
Three winners on Amazon US
Round Lab 1025 Dokdo Toner is the toner. Round Lab's product page presents it as Olive Young's top choice five years in a row and shows it next to Olive Young Awards badges. The Amazon listing is the 200 ml bottle, listed as sold by ROUNDLAB OFFICIAL. The name refers to Dokdo, the Korean islets in the East Sea, and sea water is on the ingredient list. Round Lab says to swipe it on with a cotton pad after cleansing, or to leave soaked pads on for 5 to 10 minutes.
Torriden DIVE-IN Serum is the serum. In a June 2025 story on CJ's own newsroom, Olive Young wrote that DIVE-IN Serum had won the essence and serum category at the Olive Young Awards four years in a row. The Amazon listing is the 50 ml bottle, listed as sold by TORRIDEN. Five forms of hyaluronic acid appear on the ingredient list, among them sodium hyaluronate and hydrolyzed hyaluronic acid, along with panthenol. Torriden says to apply an even layer and pat it in.
AESTURA ATOBARRIER365 Cream is the cream. Amorepacific, AESTURA's parent company, said in a December 2025 newsroom post that the cream won first place in the cream category at the Olive Young Awards in both 2024 and 2025. The Amazon listing is the 80 ml size, listed as sold by AESTURA Official. AESTURA describes visible ceramide capsules that melt as you smooth the cream on, and suggests using it morning and night after toner and serum.
| Product | Routine step | Size on this listing | Award, as stated by |
|---|---|---|---|
| Round Lab 1025 Dokdo Toner | Toner, after cleansing | 200 ml | Round Lab: Olive Young's top choice, five years in a row |
| Torriden DIVE-IN Serum | Serum, after toner | 50 ml | CJ Newsroom: essence and serum, four years in a row (as of June 2025) |
| AESTURA ATOBARRIER365 Cream | Cream, last step | 80 ml | Amorepacific: cream, first place in 2024 and 2025 |
How to shop Korean award winners in the US
Award badges travel fast, so check two things before you buy. First, the seller: on Amazon, look at the Sold by line. For these three it was ROUNDLAB OFFICIAL, TORRIDEN and AESTURA Official when we checked, though a matching name alone doesn't prove who runs an account. Second, the size and version: Korean products often come in several sizes and sometimes in new packaging, so match the listing to the brand's own page.
If you're building a routine from scratch, these three line up in order: toner after cleansing, serum next, cream last. Our beginner's routine explains each step, and our hyaluronic acid guide covers more serums like Torriden's. Patch test anything new and add one product at a time.
Quick answers
Are these the same as Amazon's own top sellers? No. The Olive Young Awards come from purchases at Olive Young, while Amazon's lists come from Amazon. The two can overlap, but they are different data.
Did all three win in 2025? AESTURA's cream did, in the cream category, according to Amorepacific. Round Lab's page doesn't name a year or rank in its text, and the CJ newsroom story about Torriden dates from June 2025, before the 2025 awards were announced. We didn't find an official 2025 statement for those two, so we don't claim one.
Can I shop at Olive Young itself from the US? Olive Young runs a separate global online store for shoppers outside Korea. On this page we link only to Amazon US.
Sources
- CJ Newsroom: 2025 Olive Young Awards announcement (Korean), November 28, 2025
- CJ Newsroom: Torriden and Olive Young (Korean), June 24, 2025
- Amorepacific newsroom: AESTURA holiday set (Korean), December 3, 2025
- Round Lab: 1025 Dokdo Toner product page
- Torriden US: DIVE-IN Serum product page
- AESTURA: ATOBARRIER365 Cream product page
